Pompei A.D. was hired to redevelop the branding experience for each of The Art of Shaving’s new and existing

retail locations both nationally and internationally. The new visitor experience for The Art of Shaving, which was acquired by Procter & Gamble in 2009, revolves around “The 4 Elements of the Perfect Shave”: Prepare, Lather Up!, Shave, and Moisturize. A central table, which is the first major element that greets visitors, explains The 4 Elements in a simple, direct and multifaceted way; it also acts as a guide to other areas around the store and tells a story that demonstrates the key elements to the Perfect Shave. These stories are supported by integrated merchandise; dynamic fixtures and natural materials including stained rift cut white oak, polished nickel and white Carrara marble; graphics and other interactive elements. Many stores will also include a barber spa for in-store shaving treatments