MTD designed the new Classic Car of Manhattan at Pier 76 in NYC. After eleven years of operation in SoHo, the CCC has moved into its new 40,000 sf members club and has transformed its from a car centric operation into a Lounge for its members complete with its own restaurant, bar, 3,000 sf terrace on the Hudson River and an 8,000 sf showroom to showcase their more than 40 car collection.
Formerly the NYPD mounted unit, MTD converted the space a raw space into 6 uniquely programed spaces that allow multiple events to operate at the same time, while preserving a members only Lounge and private offices. The project is due for completion by the beginning of 2018.
Working with both founders, Darren Barker & Ryan Pickard, we brought their passion for boxing and love of community, into a a modern concept for a boxing gym. One that meets the approachability of the modern user, the clean and simple design uses a minimal palette of materials and colors, with strong visual branding that create a distinct aesthetic for this aspiring chain.
Creating a full locker room that allows the guest to easily change from work clothes to training attire with the comfort and privacy of individual rooms creates a seamless transition for your daily routine, no matter the time. Developing the space based on program of workouts and equipment, instructors rotate between (3) spaces with guests, starting with warm-up, technique building, to sparing, with a refreshing drink at the end.
The Under Armour Experience located in the new Jing An Kerry Center in central Shanghai, the space is divided into 3 zones of activity. Entry Light Tunnel, the Experience Room and Retail. Upon entry to the space you are guided down a 30-foot long tunnel of light, designed to alter you retina in preparation for the Experience room. As you enter the massive Experience space, an exaggerated scale, 220-degree panoramic film designed and directed by HUSH’s creative team, surrounds the viewer. The film, as it’s technically integrated into the architecture and user experience, is designed to tell the story of the Under Armour brand featuring the latest products and technology active in the sports world today.
As the film ends, you are invited to discover Under Armour products more intimately by moving into the retail space. The retail space hosts four individual product brand stories, designed as a temple of worship. The viewer engages each shrine to explore the Under Armour brand. Conceived to be a Pop-Up Experience for 6 months, it stayed open for 12 months to much fan fare.
Recognized with the Good Design Award - 2013
Marc Thorpe Design was hired by VMG and Engineshop to design the exhibition for Mercedes Benz during the 2013 Fashion Week in New York City. Mercedes-Benz was established at the same time as some of the most enduring fashion brands in the world, Hermes, Burberry, Louis Vuitton and Chanel. Fashion has long been based in the history and style of the Houses that were formed around them and this tradition is still true today. Like the fashion house, the designers and engineers that produce Mercedes-Benz have established Mercedes-Benz as one of the greatest brands ever, in any industry.
For Fashion Week 2013, Mercedes-Benz will sit on the highest pedestal with the great fashion houses in the world. Mercedes-Benz will be elevated with the likes of The House of Chanel, The House of Dior and The House of Gucci. This “House of..” positioning reinforces the glory, the legacy and the pinnacle of creativity, design and engineering.
MTD would go on to design 5 distinct exhibitions over the following 18 months.
At the HQ for Franke Kitchen Systems in Smyrna, TN, a track of wooded area is being turned into the site for a ground-up building to showcase the various Franke & KWC kitchen and Bathroom Fixtures. The +4,000 sf building will include a Live Kitchen with cooking classes and demonstrations featuring Franke Kitchen appliances and fixtures, alongside a full showroom with functioning fixtures for a hands-on experience for Interior Desginers & Architects.
The buidling has an adaptive floor plan allowing for the showroom to be updated with new layouts and to accommodate events. An interior courtyard garden, along with (2) large window facades, allows for views into the woods and greenery from any position while inside. Integrated lounge seating provides a residential feel throughtout the entire space and creates smaller zones for meetings and dialogue without the conference call formalities.
Franke invited designer Marc Thorpe to design their gallery-style booth, which included a number of their sinks and faucets on display turning their products into art. The design featured black bands that wrapped up and around to the other side to create a dynamic structure to house a long table. The dining table was paired with another Thorpe design, his Husk chairs for Moroso, lighting by FLOS, and Alessi tableware.
