The highest earning store in the Victoria’s Secret fleet, the Bond St. location in London is a testing floor for new ideas and techniques that will later be developed and integrated into the other high-earning stores internationally. As a senior designer, I developed various components of the top floor renovation, including an interactive wall of photography in the grand stair. Look closely and you will notice some of the VS Angels winking, turning and waving at the passerbyer. Subtle and effective, visitors can be seen hanging out here trying to find all of the easter eggs. 

The grand gallery is the main axis for the top floor and serves as the core design before breaking into various rooms, each with their own unique design approach. The hotel lobby inspired cashwrap room leaves guests with a finishing touch of service, where associates are able to walk around the cash desk and interact with the guests, offer them a seat and refreshment while being checked out. Each of the spaces we created from concept fully through to final fabrication with both GC and fixture fabricator.