Marc Thorpe Design was hired by VMG and Engineshop to design the exhibition for Mercedes Benz during the 2013 Fashion Week in New York City. Mercedes-Benz was established at the same time as some of the most enduring fashion brands in the world, Hermes, Burberry, Louis Vuitton and Chanel. Fashion has long been based in the history and style of the Houses that were formed around them and this tradition is still true today. Like the fashion house, the designers and engineers that produce Mercedes-Benz have established Mercedes-Benz as one of the greatest brands ever, in any industry. 

For Fashion Week 2013, Mercedes-Benz will sit on the highest pedestal with the great fashion houses in the world. Mercedes-Benz will be elevated with the likes of The House of Chanel, The House of Dior and The House of Gucci. This “House of..” positioning reinforces the glory, the legacy and the pinnacle of creativity, design and engineering.

MTD would go on to design 5 distinct exhibitions over the following 18 months.