MTD was invited to participate in an international competition to revitalize the retail concept for Acqua di Parma in a 5 week charrette. Utilizing the marketing approach ‘Into the Light”, we placed an emphasis on the individual product as an offering, gesturing towards the visitor and bathing it light. Taking notes from Italian design and the Italian coastline, we designed an interior that is visually light and fresh, leveraging the brand orange as equity as a rich plaster finish.

To reduce and remove the burden of storage in the back of the store, we integrated a storage system into the cabinets, a practice not currently being utilized in their stores, and developed a modular system that works in (3) distinct floor plans for easy roll-out across their fleet.